A while back I started working on a pretty nice, but simple, interactive HTML5 video.

The desire was to promote the art direction service offered by the company I worked for at the time, Tribe, via well-produced video content.

Although it was all but finished when I left the company a month later, it’s taken a while to get the final tweaks done as is always the case with internal projects, especially with the attention to detail Tribe are known for.

Behind the scenes
Behind the scenes at a Tribe photoshoot

Now it’s alive and kicking on the internet I’m pleased to see it getting some attention over social media. The video alone is excellently put together, but the interactive element just adds that something more.

You can take a look behind the scenes on the Tribe website.